Well, this weekend I’ve done some editing (the good stuff, when you re-read your own writing and it feels like you’re reading something new to yourself, as if it’s not your own stuff) and re-jigged a whole lot of social media, marketing blog stuff. It’s surprising how long that takes! Let’s face it, I hadn’t posted on Facebook since February (!)
What can I say? I’m more of a Twitter person…
Anyway, I saw a really interesting post from someone who uses Pinterest a lot to market her blog (creating interesting visual pins for each of her posts and then linking them on to her blog). I spent quite a while juggling my boards and content around to be more ‘author’ and when I get a little more time I think I’ll do some test runs of this idea. In the past, I have created Pins of quotes from my books, which have circulated pretty well.
I had some good news on Saturday too, when I did the usual Amazon check of my book rankings, it was a nice surprise to see Faris and Jack at No. 4 in the Top 100 Horse books list!
It was the sequel to this book that I had been editing and I am hoping from a ‘marketing’ perspective that when I get the second book out there that a number of the people who have picked up book one will try the follow-up. I remember reading a post about publishing books in series and how a body of work was generally better and easier to market, as if one reader likes what you do they are likely to read more than just your one book – you only need convince them once! 🙂
I think most independent authors (and lots of traditionally published ones too) would agree that marketing and PR-ing your work is hard – it’s a whole other skill set than writing and not always easy to pick up once you’ve finished your book. In the past I have spent a lot of time on trying to push the books and bring readers in – now, my focus is more on the actual writing. If it’s a hobby, then I’m happy to put it out there and see what happens, with whatever nudges I can do with marketing to help it along. Faris and Jack has had the least amount of push and is the most successful book I’ve published so far (in terms of both volume and ratings). I think continuing this experiment and seeing what happens to Faris and the Monoceros when that comes out will be interesting.
Anyway, enough of my weekend, it’s nearly bedtime here in the UK, but if you’d like some ideas for refreshing your own book marketing, check out the article below. It tells us that marketing is not a one-time effort, that you need to rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going. Good luck! 🙂